1. Influencers are identified through tools (e.g., influencer marketing platforms), agency recommendations, or direct applications.
2. InitialVetting(The"Review"Process):
Authenticity&EngagementRate:Arethefollowersreal?Istheengagement (likes,comments,shares)genuineandproportionaltothefollowercount?
ContentQuality&Aesthetic:Doesthecontentstyle,photo/videoquality,and overallaestheticalignwiththebrand'simage?
AudienceDemographics:Doestheinfluencer'saudiencematchthebrand's targetdemographic(age,gender,location,interests)?
BrandAlignment&Values:Hastheinfluencerworkedwithdirectcompetitors? Dotheirpersonalvaluesandpastcontentalignwiththebrand'sethos?
3. Contracting&OfficialOnboarding:
Action:Oncetermsareagreedupon,aformalcontractissent.
KeyElements:Thecontractoutlinesdeliverables,timelines,compensation, usagerights,disclosurerequirements(e.g.,#ad,#sponsored),andacodeof conduct.
OnboardingKit:Theinfluencerreceivesabrandonboardingkit,whichmay includebrandguidelines,keymessaging,productinformation,andpointsof contact.
CautionaryNotice:LuckShareonlyprovidesservicestoinfluencersaged18 andabove.